Every day and every time a salesman approaches prospects, he/she is either trying to win the customer or the sale. Either unconsciously or otherwise, this happens.
The engagement with prospects can lead to the following,
You can;
- Lose the customer and lose the sales
- Win the sales but lose the customer
A professional salesman does this consciously. He goes for the customer because a won customer will guarantee sales today and tomorrow. Going for the customer means that customer satisfaction is prioritized. It means that you understand the need(s) of the customer and ensured that your product or service meets the need(s).
Doing otherwise is going after-sales and not minding if the customer needs have been met or not. Pressurizing the ‘un-ideal’ customer to buy is driving just sales and not customer acquisition. Every customer is entitled to some value. If this is not realized, the future sale is threatened.
Let me borrow for the Holy Writ – Seek ye first the customer and all the sales shall be added unto you!
If you will like to learn new tricks on how to win more customers and win sales, please click here.
