Persistence and Aggression do not mean the same thing in sales, neither elsewhere. Some ‘aggressive’ salespeople cannot recognize or would rather not pay attention to the thin borderline between the two.
One of the most interesting salespeople I have encountered recently is those selling financial services, like quick loans and investments.
From my little understanding, a customer in the financial services sector is a potential lifetime customer. If you know this and intend to keep a customer for life, why the undue pressure? Financial services are in good demand and customers can be loyal for life. Undoubtedly, the customer will always need these services. If you care to have me for life why pressure me to take the decision now..as we say here. Persistence and aggression are a turn off for most potential customers.
When you are unnecessarily aggressive with a prospect, you trigger the caution button. Moreover, you shift the attention from the product or service to your behavior when you send endless messages at odd hours, repeat phone calls whether they answer or not,
You cannot demonstrate value to prospects by the amount of pressure or aggression you display. It is by connecting to the need of the customer with your service. If you are ‘aggressively’ chasing a customer it means he/she has not connected to the value.
Unnecessary persistence and aggression should be thrown out in the sales process.
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