Diploma in Sales & Marketing
Diploma in Sales & Marketing
Professional Certification in Sales and Marketing
This ISM Certification in Sales and Marketing Level 3 is ideal for fresh graduates who want to pursue a career in sales or for young professionals with a few years of experience in sales or sales related job roles. The courses offered at this level will help the candidates to build on the knowledge and skills to progress up the sales career ladder. This is one certification in sales that will guarantee rapid career growth.
Practicing sales professionals desiring certification in sales need to apply for a globally recognised one like ISM, UK. This provides a unique opportunity to continue one’s career in the event of relocation or immigration to other countries of the world.
Successful candidates will earn an ISM Certificate for an AWARD, a CERTIFICATE or DIPLOMA in Sales & Marketing, depending on the number of course modules attended.
Course workshops and assessments can be taken fully in Nigeria or continued with any other ISM-recognised and approved provider even after starting the program with Autusbridge in Nigeria.
All certificates for the various levels will be issued by ISM, Uk. Graduates of the program can also ISM designations attached to their names as evidence of professional achievement.
Read about the benefits of certification for individuals HERE (ISA)
REGISTER NOW!
Below is a table providing details about the course modules.
Professional Certification in Sales and Marketing
This ISM Certification in Sales and Marketing Level 3 is ideal for fresh graduates who want to pursue a career in sales or for young professionals with a few years of experience in sales or sales related job roles. The courses offered at this level will help the candidates to build on the knowledge and skills to progress up the sales career ladder. This is one certification in sales that will guarantee rapid career growth.
Practicing sales professionals desiring certification in sales need to apply for a globally recognised one like ISM, UK. This provides a unique opportunity to continue one’s career in the event of relocation or immigration to other countries of the world.
Successful candidates will earn an ISM Certificate for an AWARD, a CERTIFICATE or DIPLOMA in Sales & Marketing, depending on the number of course modules attended.
Course workshops and assessments can be taken fully in Nigeria or continued with any other ISM-recognised and approved provider even after starting the program with Autusbridge in Nigeria.
All certificates for the various levels will be issued by ISM, Uk. Graduates of the program can also ISM designations attached to their names as evidence of professional achievement.
Read about the benefits of certification for individuals HERE (ISA)
REGISTER NOW!
Below is a table providing details about the course modules.
| Course Code | Course Module | Brief Description | Learning Outcomes | Credit Units | Mode of Study/Assessment |
|---|---|---|---|---|---|
| U301 | Preparing and delivering a sales presentation. | This unit aims to provide the necessary skills for preparing, developing and delivering sales presentations (or pitches) including considering the customer's needs and preparing a presentation to meet those needs. | Be able to prepare a sales presentation Be able to deliver a sales presentation Be able to evaluate a sales presentation | 5 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U302 | Handling objections, negotiating and closing sales. | This unit aims to provide the skills to handle and overcome sales objections and to negotiate in order to be able to close the sale effectively in a way that is mutually beneficial to both the customer and own organisation. | Be able to prepare to handle objections, negotiate and close the sale Be able to handle objections Be able to negotiate with the customer Be able to close the sale | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U303 | Understanding influences of buyer behaviour | This unit aims to provide the knowledge and understanding necessary to enable the sales person to respond to different members of the decision-making unit, whether in consumer markets or organisational markets. | Understand buyer decision making processes and their impact on the sales cycle Understand how to respond to the buyer at each stage of the decision making process | 3 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U304 | Understanding customer segmentation and profiling. | This unit aims to build on the understanding of customer groups through profiling/segmentation activities. | Understand how to identify customer groups Understand the motivations, attitudes and behaviours of customers in identified customer groups Understand how to profile existing customer groups | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U305 | Understanding sales and marketing in organisations. | This unit aims to provide the knowledge and understanding about the factors that can cause conflict between sales and marketing departments. It also provides an understanding of the ways in which collaboration can benefit both departments and the organisation. | Understand various organisational structures and their impact on the roles of those in sales and marketing Understand the roles of sales and marketing personnel Understand the importance of collaboration between sales and marketing departments | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U306 | Using market information for sales. | This unit aims to provide the knowledge and skills needed to obtain and analyse information that helps to understand the markets that are sold into. | Understand the importance of obtaining and storing salesrelated information Be able to obtain sales-related information about customers, markets and competitors Be able to use analytical tools and methods to provide sales related information | 5 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U307 | Time and territory management for sales people | This unit aims to provide the knowledge and skills needed to plan use of time and plan sales call to enable you to meet your sales targets, and to develop a plan to manage sales within a sales territory. | Be able to manage own use of own time Be able to develop a sales call plan Be able to develop a plan to manage sales within a sales territory | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U308 | Planning for Professional Development | This unit enables learners to develop knowledge and skills for managing own professional development to enhance career progression. | Know how to identify strengths and needs for own role Understand opportunities for professional development Be able to produce a professional development plan | 2 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U309 | Prospecting for new business. | This unit aims to enable the learner to source sales leads and achieve an initial appointment with the decision-maker. | Be able to plan to prospect for new business Be able to analyse information to create a list of prospects and suspects Be able to make appointments with prospects | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U310 | Sales pipeline management. | This unit aims to enable the sales person to pro-actively manage the sales cycle to convert potential customers into actual customers and close sales. | Understand the importance of pipeline management Be able to analyse conversion ratios to prioritise time spent on prospects Be able to use sales tools to move prospects through the sales pipeline | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
Qualifications Criteria
Award – Choose any one of the modules of courses U301 – U310
Certificate – Study the mandatory U301, U302, U303 and U201 modules above to attain a total credit unit of 17.
Diploma – Study the mandatory U301, U302, U303, and U201 plus any other modules to attain a total credit unit of 37.
Workshop Schedule:
Workshops are ongoing. Candidates can join any available cohort to take applicable modules. Flexible private arrangements are available for desiring candidates.
If you think this level is not appropriate for you, then please check ISM Level 4
| Course Code | Course Module | Brief Description | Learning Outcomes | Credit Units | Mode of Study/Assessment |
|---|---|---|---|---|---|
| U301 | Preparing and delivering a sales presentation. | This unit aims to provide the necessary skills for preparing, developing and delivering sales presentations (or pitches) including considering the customer's needs and preparing a presentation to meet those needs. | Be able to prepare a sales presentation Be able to deliver a sales presentation Be able to evaluate a sales presentation | 5 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U302 | Handling objections, negotiating and closing sales. | This unit aims to provide the skills to handle and overcome sales objections and to negotiate in order to be able to close the sale effectively in a way that is mutually beneficial to both the customer and own organisation. | Be able to prepare to handle objections, negotiate and close the sale Be able to handle objections Be able to negotiate with the customer Be able to close the sale | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U303 | Understanding influences of buyer behaviour | This unit aims to provide the knowledge and understanding necessary to enable the sales person to respond to different members of the decision-making unit, whether in consumer markets or organisational markets. | Understand buyer decision making processes and their impact on the sales cycle Understand how to respond to the buyer at each stage of the decision making process | 3 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U304 | Understanding customer segmentation and profiling. | This unit aims to build on the understanding of customer groups through profiling/segmentation activities. | Understand how to identify customer groups Understand the motivations, attitudes and behaviours of customers in identified customer groups Understand how to profile existing customer groups | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U305 | Understanding sales and marketing in organisations. | This unit aims to provide the knowledge and understanding about the factors that can cause conflict between sales and marketing departments. It also provides an understanding of the ways in which collaboration can benefit both departments and the organisation. | Understand various organisational structures and their impact on the roles of those in sales and marketing Understand the roles of sales and marketing personnel Understand the importance of collaboration between sales and marketing departments | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U306 | Using market information for sales. | This unit aims to provide the knowledge and skills needed to obtain and analyse information that helps to understand the markets that are sold into. | Understand the importance of obtaining and storing salesrelated information Be able to obtain sales-related information about customers, markets and competitors Be able to use analytical tools and methods to provide sales related information | 5 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U307 | Time and territory management for sales people | This unit aims to provide the knowledge and skills needed to plan use of time and plan sales call to enable you to meet your sales targets, and to develop a plan to manage sales within a sales territory. | Be able to manage own use of own time Be able to develop a sales call plan Be able to develop a plan to manage sales within a sales territory | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U308 | Planning for Professional Development | This unit enables learners to develop knowledge and skills for managing own professional development to enhance career progression. | Know how to identify strengths and needs for own role Understand opportunities for professional development Be able to produce a professional development plan | 2 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U309 | Prospecting for new business. | This unit aims to enable the learner to source sales leads and achieve an initial appointment with the decision-maker. | Be able to plan to prospect for new business Be able to analyse information to create a list of prospects and suspects Be able to make appointments with prospects | 4 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
| U310 | Sales pipeline management. | This unit aims to enable the sales person to pro-actively manage the sales cycle to convert potential customers into actual customers and close sales. | Understand the importance of pipeline management Be able to analyse conversion ratios to prioritise time spent on prospects Be able to use sales tools to move prospects through the sales pipeline | 6 | 1 day face-to-face workshop, e-learning support/Work-based assignment |
Qualifications Criteria
Award – Choose any one of the modules of courses U301 – U310
Certificate – Study the mandatory U301, U302, U303 and U201 modules above to attain a total credit unit of 17.
Diploma – Study the mandatory U301, U302, U303, and U201 plus any other modules to attain a total credit unit of 37.
Workshop Schedule:
Workshops are ongoing. Candidates can join any available cohort to take applicable modules. Flexible private arrangements are available for desiring candidates.
If you think this level is not appropriate for you, then please check ISM Level 4
