CEOs & Founders
Sales Clinics
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In today’s fiercely competitive and VUCA world of business, mastering the art and science sales is essential for the sustainable success of any enterprise, especially for MSMEs and SMEs. However, navigating the complexities of sales strategy, team building, and sustainable growth can be daunting for CEOs and founders. That’s why Autusbridge is proud to introduce our comprehensive “Sales Clinic for CEOs and Founders.” This transformative one-day training is designed to equip business leaders with the knowledge, skills, and strategies needed to tackle the most pressing challenges in sales and propel your organization to new heights of success.
Whether you’re a startup looking to establish your first sales team or an established business aiming to optimize your sales operations, this training offers practical insights and actionable techniques tailored to the unique needs of small businesses, entrepreneurs, startups, and SMEs. Join us, let’s unlock the full potential of your business today. The following are the modules that will be covered during the training session.
Module 1:
How to Identify Your Market and Customer
Understanding your market and identifying your ideal customer is crucial for the success of your business, especially in this competitive economy. Many CEOs and founders of MSMEs and SMEs often struggle with pinpointing their target market and defining their customer profiles. Some challenges they experience may include limited resources for market research, lack of clarity on niche markets, or difficulty in distinguishing between potential customers and actual buyers.
Autusbridge “Sales Clinic for CEOs and Founders” provides invaluable insights and practical strategies to tackle these challenges head-on. Through interactive sessions and case studies, participants will learn effective methods for market segmentation, customer profiling, and market analysis. By gaining a deeper understanding of their target audience, CEOs can tailor their products or services to meet specific needs, enhance customer engagement, and ultimately drive sales growth.
Additionally, with a focus on actionable strategies and real-world examples, participants will leave equipped with the tools and confidence to navigate complex market landscapes and unlock new opportunities for growth.
Don’t miss out on this invaluable opportunity to gain a competitive edge in today’s business environment. Register now to secure your spot.
Module 2:
How to Design Your Route to Market Strategy
This module offers a comprehensive framework for designing an effective route to market strategy. Participants will gain insights into various distribution channels, digital marketing tactics, and strategic partnerships to maximize their reach and optimize sales efforts. By developing a tailored route to market strategy, CEOs can streamline their sales processes, expand their market presence, and capitalize on growth opportunities in their industry.
Module 3:
How to Set Up Your Sales Team
At Autusbridge, we understand the importance of building a strong sales team that can drive revenue growth and propel your business forward. Through a series of hands-on workshops, expert-led discussions, and practical exercises, participants will learn proven strategies for recruiting, onboarding, and developing a high-performing sales force.
This module goes beyond the basics, delving into advanced topics such as sales process optimization, performance management, and leveraging technology for sales enablement. Whether you’re a startup looking to establish your first sales team or an established business aiming to revamp your existing sales operations, This module will equip you with the tools and insights you need to build a winning sales team from the ground up. Don’t let sales team challenges hold back your business.
Module 4:
How to Grow Your Sales and Sustain It
Sustaining and growing sales is the lifeblood of any business, yet it’s a complex and ongoing challenge that many CEOs and founders of MSMEs and SMEs grapple with. From fierce competition to shifting market dynamics, there are numerous hurdles that can impede sales growth and threaten business sustainability. Common challenges include stagnant sales pipelines, limited scalability, and difficulty in adapting to evolving customer preferences and market trends.
This module is designed to equip business leaders with the strategies and tools needed to drive sales growth and ensure long-term viability. The module delves into proven techniques for expanding market share, optimizing sales processes, and fostering a culture of innovation and agility within sales teams.
And a little more…
In essence, the “Sales Clinic for CEO’s and Founders” offers a roadmap for MSMEs and SMEs to navigate the complexities of sales growth and sustainability with confidence and resilience.
By implementing the strategies and best practices shared in the training, CEOs can position their businesses for sustained success, driving revenue growth, and ensuring lasting impact in their respective industries.
Training Date: 4th July, 2024
Venue: Radisson Hotel Lagos Ikeja. 42/44 Isaac John St, Ikeja GRA, Lagos
Time: 8am – 5pm
Investment: #130,000
Early bird – #115,000 (open till 14th April, 2024)
